What is influencer marketing campaigns and how to use it. A Complete Guide.

A social media influencer is someone who has a big internet fame or they have the ability to influence someone’s decision and  with the help of their command and relation with people we can promote brands, businesses, or products. . Instagram is about visuals and it is the best platform for these influencers because most of the audience we have on Instagram. But influencer is not just on Instagram they have more platforms like youtube, Twitter, vlogs, and blogs to connect with people. 

The Principle of influencer marketing is to attach to the audience. We have a bit more options for interacting with people. Firstly We have to decide the content type and then focus on the platform that will help you to reach out to your content to maximum people. Don’t just focus on one platform, try all of them. 

Two main types of influencers are now preferable these days!

1. Micro-Influencers

       This Micro influencer has a small followers family between 1000 to 1,000,00. They could be local fashion stylists, Food bloggers, Travelers, photographers. The smaller Audience group makes a larger number of interactions. Micro Influencers charges less compared to Macro influencers. And the 2nd benefit is that they are connected to their audience more so it would be useful to promote the brand by these Micro influencers to maximum reach of the audience.

1. Macro-Influencers

                           The creators have minimum 100,000 followers and at least 2 to 3% engagements called Macro influencers. Those can be celebrities, Actors or just Lead personalities. Macro influencers are little costly for promos. But if your brand has an extra budget then this can be effective and for this you have to choose a proffer Influncer who can promote your brand/product and engage the people more.

 If you choose a food making Macro influencer with a big number of engagement but your brand is about clothing so this can’t be worked because the Viewers if this influencers knows him by food not clothes so this is not that much worth. So pick a suitable influencer for your brand. 

How to find a worthy influencer?

                  Search for the influencer who talks about topics related to your brand. For example if your brand is about clothes then find the influencer with fashion styling or modeling. This will help and affect a lot on their audience. No measurement scale is out there to see how much influencer can reach the target but mark my word this is so effective  marketing plan. 

• Find suitable influencers to present your brand 
• Shuffle and filter one of them 
• make  good connection with influencer 
• Ask them about their past projects and growth
• Discuss the budget

This graph says all clearly that influencer marketing has grown more these days. Influencer marketing had competed with Advertising marketing back in 2017 and reached on top in the marketing world.  

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Make a Strategy for influencer marketing

#Decide your content first:

                              Ensure the material that you are going to display to your audience. Include all the benefits of your content to attract viewers. The content should be straightforward and favorable. Make your content more relatable to people and it will automatically grow. Influence marketing agencies are focusing on this point a bit more now. 

#What viewers want:

                        The viewers are important for marketing extension. Their little efforts of liking, commenting, subscribing, re-tweeting, and following are major for marketing. For engaging that you need to make the finest content. Viewers will only come when they find something relatable or beneficial to them. Keep in mind the perspective of viewers.

#Be connected to new trends: 

                         Make sure to serve fresh content to your viewers because if they get bored with your content they will move away. It’s not easy to update and continually be connected to viewers and that’s why big brands and companies hire marketing teams. 

  #Interact with viewers: 

                            Never underestimate your viewers. Be active to comment and answer all the questions they ask.  Make them feel pleasant. Arrange giveaways and gifts for viewers. Go live on youtube and Instagram to link to viewers’ opinions.

#Sponsored marketing:

                  Tie up with a popular Influencer will help you in reaching out to your goals. The Influencers will promote your brand and their audience will come up to you. Give influencers good paid offers for promotions. Provide promo codes and offers for viewers. 

#Brand face:

                  Having a well-liked celebrity to promote your brand will take your brand to a high new level. The benefit of a brand face is people will trust the brand and directly relate to the brand. This is one of the best ways of Influencer marketing. Your brand ambassador will use company products and share pictures, videos, and reviews for products on social media. 

Social media platforms for influencer marketing:

We have top 5 social media platforms here

1-Instagram

2-Youtube

3-Facebook 

4-blogs

5-Twitter

1-Instagram

        Instagram is on first priority for influencer marketing Instagram. It has options to display your brand such as

• Photos   

The Instagram profile is a great place to showcase your products. It has a feature of picture display in your profile where you can put product pictures and caption into it with the details of the products. You can add promo codes for products, brand ambassador, location, and hashtags. Use a call of action instead of pushing customers to buy your product. Be gentle with words and post something which relates to people or they would love to try. 

If they are not gonna buy it, at least keep your post that much engaging that they will like, comment, or share it. Create some sponsored ads with the help of trending influencers.

• Videos

                                This feature is used to post 3 to 60-second videos with adding Audio, captions, tags, and hashtags in it. Influencers use this to post makeup tutorials, film/song trailers,  food recipes, and much more. Short videos will help followers acknowledge quickly And they will spend more time on your profile with video posts so this is engaging. 

• Stories

    Instagram stories are used more for daily updates. Stories will stay only for 24 hours but this future has so much in it such as tagging people option, location and hashtag adding, music tunes, alphabets to add short content, poll, ask me question feature, quiz GIF, stickers, and more. From all these features you can create a story of your brand/product and it will attract followers’ attention. Not just this, your followers can reply to your stories so you can connect with them. 

•   Dynamics ads. 

Have you ever been to online shopping websites? 

Of course yes! This Instagram feature is also like an online shopping web But this is a paid future. If you want to sell your products online you have to pay Instagram for this. Growing brands should not prefer this because it will bother financially. Instead of this promote your brand as much as you can and if you have zero knowledge about this then their good influencer marketing team. 

2- Youtube  

Youtube is for video posting. Most influencers use this to post vlogs and tutorials. The viewers have options to like your videos, subscribe to your channel, comment on posts and they can share videos. 

Youtube is useful for long content because YouTube allows you to post videos for 15 minutes and influencers can easily explain their content in this much time. Famous influencers have food channels, Traveling vlog channels, Makeup tutorial channels, and more.

Choose what suits your content and go ahead with the youtube channel. But remember to give more and more content to viewers or else you will lose them. 

3- Facebook

                Facebook is a little similar to Instagram. Both have 24hour story options and the posting method is almost the same. 

As Instagram followers, Facebook has the friendliest. People connect and share their posts. You can promote your brand on Facebook by creating your brand’s official profile.

4- Blogs

Blog posting is very detailed work. You have to adjust all the things in the blog related to your topic. Blog writing includes photos, video, keywords, and backlinks in it. The reader who is new to your brand page or website will observe this blog and it will help them to understand your motive.      

4- Twitter

     Twitter is the most powerful and popular for promoting brands. “#” is the best key feature on Twitter to get famous. You can use this trendy platform to share and tweet your brand/product on Twitter. Tweets are the easy way to get viral so this must be used for influencers marketing. 

Aim of influencer marketing 

The personality can present the brand more than any pictures and videos do. The face will help brands to connect with people because people will trust other people. Viewers want loyalty and attention and this will work with influencer marketing.

The influencers have to maintain a connection between them and viewers to create bonds. With the help of influencer marketing, you can build brand trust and awareness, and to make this constant you should have free trials and attractive offers for the viewers. 

  Wind-up look

            Day by day digital world is growing and influencer marketing is also a part of that, In the coming years, this will grow more never known. 

Brands are not following because they don’t have good products, the reason is they can’t manage marketing. Focus on one thing at a time and build your team stronger. if you can’t handle a way to take your brand on top try influencer marketing campaigns.