Twitter is known for being a platform that is used by celebrities to update the public about their
lives, but Twitter is also an amazing platform for businesses to connect with their current and
potential clients. Twitter has over 330 million monthly users, providing a large pool of people for
businesses to connect with.
Branding your business is one of the biggest benefits of using Twitter marketing for your
business. Constantly putting out updates and content about your business helps define the type of
voice your business has. If the content that you are publishing is useful to your targeted audience,
it can help build trust within your business. A business that has a greater amount of trust from
potential clients increases the likelihood of them to purchase from you.