TikTok is relatively new, especially to the business world, and, as such, is not nearly as saturated
as Facebook, Instagram and Twitter. It’s also much cheaper to advertise on, because there isn’t astrong influencer community yet; there are far fewer users competing for sponsorship and adplacements.
It also allows you to explore different aspects of your business, such as what makes you fun and
interesting, and TikTok provides a platform where those fun aspects will be welcomed (and can even make you money).
Marketing to this new generation doesn’t have to be impossible – just meet them where they are,
play by their rules and have a little fun doing it.
We’ve said it before, and we’ll say it again: Content is king, and it can be argued that nowhere is
that more important than on TikTok.